Discussion in our intro to urban design class has recently shifted to issues of technology, mechanization, and the  "synthetic reality" that seems to be a result of this recent leap forward in technology and industrialization since the turn of the 20th century. People in cities have become so far removed from their rural roots that,  according to a recent study, many inner city children are unable to make the connection between a McDonald's hamburger and the actual animal it is produced from. 

The capitalistic society that created this industrial, and mechanized way of producing food seems to be at work again; but this time, by going back to the start.


As soon as it looked like all hope may have been lost for the future of our pigs, chickens and cows, it seems that we may be on the edge of a cultural turning point. People are taking note, and it is having a huge effect. With people's will to actually know what they are eating, and to be confident in the food they purchase, the demands of a capitalistic economy have large corporations like Walmart and Chipotle listening. And with "edible education" initiatives popping up all over our nation's schools, it seems that a glimmer of hope may be emerging from what seemed like a future of chemically altered and industrialized food. 

One major company leading the way is Chipotle (and their food with integrity initiative), whose dedication to a responsible world is evident in almost every aspect of their company. Recently, they have produced this great little short film, which I believe, sums up the cultural revolution that is making its way across the country. 
 


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